A Retentive analysis tool for Klaviyo
Why did your Klaviyo revenue drop? Find out in one run.
Pick a period and Retentive compares it with the period before and with the same period last year. It splits the change into campaigns, flows and everything else, names the flows and campaigns that moved most, and flags the one big order that makes a quiet month look like a trend.
- Vs last period and vs last year
- Campaigns, flows and non-email
- One-off orders flagged
How to find out why Klaviyo revenue dropped
The answer is usually in the split, not in the total. Three steps get you there.
- Step 1
Pick the period
This week, this month, the last 7, 30 or 90 days, the last 6 months, this year, or any custom range.
- Step 2
Compare it
Against the previous period, against the same period last year, or both. Each comparison gets its own full breakdown.
- Step 3
Read the breakdown
Campaign, flow and non-email revenue add up to the total, so you see exactly which part moved, which flows and campaigns drove it, and what to look at first.
What a revenue diagnosis shows you
A bridge that adds up
Campaign revenue plus flow revenue plus non-email revenue equals the total, for both periods, so the change is fully explained instead of eyeballed.
The biggest movers
The flows and campaigns whose revenue changed most between the two periods, up or down, by name.
One-off orders flagged
A single large order, or one day that carries most of the period, is called out so it is not mistaken for a trend in either direction.
Effort vs result
Recipients, opens and conversions sit next to revenue, so you can tell sending less from converting less.
Every run saved
Each diagnosis is saved to the brand with its headline, so last month's explanation is still there next month.
Read in plain language
A written summary leads the report, with the numbers underneath for anyone who wants to check it.
Frequently asked questions
Why did my Klaviyo revenue drop?
Usually one of three things: campaigns sent less or converted less, a flow stopped performing, or revenue outside email fell and pulled the total down. Occasionally the previous period simply had one unusually large order. A revenue diagnosis separates these by splitting the change into campaign, flow and non-email revenue and flagging one-off orders.
How do I compare campaign and flow revenue between two periods?
Run a diagnosis on the period you care about. It compares campaign revenue, flow revenue and non-email revenue against the previous period and against the same period last year, and lists the individual flows and campaigns that moved most.
Can I compare with the same period last year?
Yes. Compare against the previous period, against last year, or both at once. Each comparison gets its own breakdown.
What is non-email revenue?
Store revenue that Klaviyo did not attribute to a campaign or a flow. When total revenue falls but campaign and flow revenue hold, the drop happened outside email.
Is the diagnosis saved?
Yes. Every run is saved to the brand with its headline and full breakdown, so you can reopen it later.
More Klaviyo tools in Retentive
See all toolsCustomer Journey Audit
See the emails real subscribers actually received, and what went wrong.
- Four signup cohorts, real timelines
- Same-day pileups and overlapping flows
- Sends after an unsubscribe, late welcomes
Link and Discount Code Checker
Find broken links and dead discount codes in live flows and scheduled campaigns.
- Every live flow and scheduled campaign
- Codes verified against Shopify
- Runs on a schedule, every 12 hours to weekly
Email Share Links
Share any Klaviyo campaign, template or flow email with a clean public link.
- Works on drafts, before anything sends
- Expiring, password or members-only links
- Folders with revenue, orders, AOV and RPR
Get the why behind the number.
Revenue Diagnosis ships inside Retentive, next to campaign and flow analytics, the Email Checker and the Slicer. One Klaviyo connection powers all of it.
About Revenue Diagnosis for Klaviyo
Revenue Diagnosis is Retentive's tool for answering the most common question in email marketing: why did revenue go down, or up? It takes one period, compares it with the period before and with the same period last year, and explains the difference.
The explanation is a bridge. Campaign revenue, flow revenue and non-email revenue add up to total revenue in both periods, so the change is attributed to the part that actually moved. The report then names the flows and campaigns that changed most, sets recipients, opens and conversions next to revenue to separate sending less from converting less, and flags one-off orders and single-day spikes so one large purchase is not read as a trend.
Periods can be this week, this month, the last 7, 30 or 90 days, the last 6 months, this year or any custom range. A written summary leads each report, and every diagnosis is saved to the brand.
Revenue Diagnosis is one tool inside Retentive, a Klaviyo intelligence platform. The same connection powers campaign and flow analytics, the customer journey audit and the Email Checker.